The Assembly Call, founded in 2011, is the original Indiana basketball postgame show and one of the longest-running IU basketball podcasts.
With the extensive run time of now over 10 years, the icon and identity of the brand was in need of revitalization and renovation. In 2015, McKaba Branding Media was tasked with reinventing the brand and providing them with cross platform assets which have now been used on streaming, iTunes, apparel, and more. |